Almay: unobtrusive, hygienic, and hypoallergenic cosmetics. options for your face, eyes, lips, and cheeks that are simple to use and make choices. Using better formulae that deliver the outcomes you want while reducing the chance of irritation and safe, effective substances.
Almay cosmetics truly adore your skin and look, feel, and perform beautifully on it.
By creating items packaged with sustainable materials, they are also moving closer to a sustainable future. Their goods have been examined by doctors and are fragrance-free and cruelty-free.
They're dedicated to treating you fairly. Because they think that making makeup should first and foremost be founded on the idea of not harming anybody or anything, including the world, your skin, and sensitive eyes.
How can they move forward sustainably?
Their goal is to have as little of an impact as possible on the environment. This indicates that they are developing environmentally friendly, sustainable components for their packaging. They have some interesting developments coming up, so stay tuned.
how a doctor tests them
In order to make sure that their makeup is acceptable for all skin types*, people with sensitive eyes, and those who wear contact lenses, they always test their products with a dermatologist and/or ophthalmologist.
Each product page on almay.com includes a summary of what the product can achieve for you as well as the specifics of the testing that took place. They think that openness and knowledge enable you to make decisions you can be confident in.
How clean and hypoallergenic they are
They constantly work to make their formulae as pure as they can. So what does that mean in reality? They choose very carefully what goes into their products. Only 500 (less than 5%) of the 10,000 potential components are actually used.
Their dedication to being hypoallergenic, which has been their primary goal since day one, serves as their motivation for being clean. Their development teams and doctors must examine the results of hundreds of ingredients' safety tests and take into account the effects of integrating them into a recipe in order for a product to be truly hypoallergenic.
All Almay products are put through extensive testing to make sure they won't bother your skin, your eyes, or people who wear contacts.
How they avoid using animals
Almay adores its animal companions. They don't test their products on animals; instead, they use cutting-edge product safety concepts and methodologies to demonstrate the safety of each and every one of their products in a compassionate and contemporary manner.
how it all began
Since 1931, Almay has been revolutionizing the cosmetics industry. Alfred Woititz, a chemist and the company's creator, launched a beauty line in a world of bulky, strongly fragranced, unpleasant items.
His motivation? Fanny May, his wife, who had delicate skin, a delicate complexion, and strong beliefs, contributed to the development of their business.
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Is Almay still in business?
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