Atomic exists to advance skiing on all terrain, from the slopes to the powder, far-off backcountry peaks to nearby Nordic routes.
The best winter sports gear in the world is produced by Atomic, which was founded in 1955. Their products have helped redefine skiing for skiers of all abilities for more than 65 years, from novices learning their first turns to the best athletes pushing the limits at the pinnacle of the sport.
Since its start, Atomic has had a base of operations in the heart of the Austrian Alps. With 1000 internal employees at their corporate headquarters in the Pongau valley, it is currently the largest ski producer in the world. Over 400,000 pairs of skis are produced annually by Atomic in this location, 60 kilometers south of Salzburg. Their shared ideals of creativity, sincerity, and a pioneering attitude bind the entire Atomic family together. Atomic is able to characterize skiing as a sport thanks to a combination of these values.
MADE IN AUSTRALIA. EVERYWHERE SKIED.
Alois Rohrmoser founded Atomic in the Austrian Alps in 1955. Using wood from nearby sources, he hand-carved the first 40 pairs of skis in his workshop.
Production increased to nearly 2000 pairs of skis in just two years. The current headquarters of Atomic are situated 5 kilometers from the site of the company's founding.
Competition success at the highest levels has always propelled and defined their brand. Numerous skiers in the past and present have all triumphed with Atomic, whether they were competing in the World Cup racing series, the X Games, the Freeride World Tour, or the Vasaloppet. A key component of the brand's research and development, validation at the pinnacle of the sport fuels innovation across all skiing disciplines.
Legends from every ski resort have picked Atomic to help them achieve their artistic and physical goals. The alpine racing team has shaped the Atomic brand, from the hometown hero Hermann Maier to the international sensation Mikaela Shiffrin. As Chris Benchetler creates new lines down the mountain and as their Nordic and Ski Mountaineering athletes continually redefine what it means to be swift, strong, and graceful in the mountains, Atomic athletes also shape other skiing disciplines.
INSPIRING INNOVATION AND PURPOSE IN LEADERSHIP
Their desire to advance the skiing sport has been driven by innovation and purpose.
Regardless of skier skill level or terrain, every Atomic product has been created, tested, and verified to deliver performance that changes the game.
A variety of engineers, artists, craftspeople, product developers, and R&D specialists make up their innovation team. They work together to define and transform the skiing experience through excellent product experiences through a collaborative, iterative, and structured process.
A ski trip into the future
It makes sense that a skiing company would be extremely concerned with its environmental impact. Winter sports are the most immediately at risk of being impacted by the climate catastrophe of all the outdoor businesses.
Given its position as a top manufacturer, Atomic is well aware of the effects that each material and step utilized in the manufacturing process has on its supply chain. Atomic spent 2021 conducting extensive study into all facets of the environmental impact of the company in order to better understand how the brand might lessen its impact. This work has been supported by Atomic's meticulous technical approach to every topic. In 2022, the complete audit will be released.
Moving forward To restructure the supply chain, innovate for sustainable performance, and work together for widespread action across the ski community, Atomic is taking bold action. Atomic will continue to be a driven force as it develops, using data and science to redefine what innovation, sustainability, and performance mean for skiing.
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