AVIATOR NATION: A STORY
The founder and creative mind behind the California lifestyle brand Aviator Nation, which was inspired by the 1970s, is Paige Mycoskie.
In Paige's garage in Venice Beach, Aviator Nation was founded in 2006. Since then, it has expanded into a global lifestyle brand with 17 destination retail locations. Miami, FL (2019), La Jolla, CA (2019), Hayes Valley, CA (2019), North Shore, Oahu (2019), Miami, FL (2019), Las Vegas, NV (2020), Dreamland in Malibu, CA (2021), Vail, CO (2021), Aviator Nation Ride in Santa Monica, CA (2022), and Nashville, TN coming in the summer of 2023.
Paige was motivated to design and sew her own hand-stitched garments by her love of 1970s fashion and the music that characterized that era. She bought a sewing machine while working at a surf shop in Southern California, and she spent her evenings after work learning how to sew. She was determined to make clothes that had the same appearance and texture as the old items she had been collecting for years.
Paige has taken her distinctive approach to fashion design and developed a global niche market through events like music festivals and pop-up stores, as well as the opening of an Aviator Nation flagship on the Haight/Ashbury corner in San Francisco. She has turned purchasing a hoodie into a sentimental experience. All of her clothing is manufactured by hand in the Aviator Nation factory in California, where each item is distressed to the point of exquisite imperfection, yielding a one-of-a-kind item. One of the brand's main values is to keep the clothing produced in America.
For 2023, Aviator Nation has a lot planned, including more brand partnerships and global shopping experiences. In order to create the Aviator Nation tribe, which embodies the ultimate cool California lifestyle, Paige aims to continue to expand the brand both locally and abroad.
Partnerships at The Aviator Nation
Aviator Nation and Austin City Limits Music Festival began working together in 2012. In the artist's lounge, Mycoskie created a signature Aviator Nation experience that was motivated by the legendary spirit surrounding Woodstock. For musicians to unwind and play antique instruments, Paige created and set up a rainbow tipi, which naturally developed into impromptu performances. Additionally, she created the ACL x Aviator Nation clothing, which was in high demand during both festival weekends. Every year, there is an ongoing shortage of the merchandise.
The business now has more affiliations, such as those with SoulCycle, Honda, the Global Citizen's Festival, Lollapalooza, SXSW, the X-Games, and many others.
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